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TROY, OH - MAY 11: A cashier works at the checkout counter of a Wal-Mart Supercenter May 11, 2005 in Troy, Ohio. Wal-Mart, America's largest retailer and the largest company in the world based on revenue, has evolved into a giant economic force for the U.S. economy. With growth, the company continues to weather criticism of low wages, anti-union policies as well as accusations that it has homogenized America's retail economy and driven traditional stores and shops out of business. (Photo by Chris Hondros/Getty Images)

This cannot be true. I do not want to believe it.. Now I have to visit multiple stores to get the cheapest option?

Walmart is ending its Saving Catcher program on May 14 and will no longer price match in a recent announcement.

Here is the email the chain sent to customers:

“Dear Customer, 

Here at Walmart, we’ve always been committed to providing you with low prices every day, so you and your family can save money and live better. Savings Catcher, which compares nationally advertised prices through submitted receipts, was designed to catch occasions when a competitor’s price on a particular item was found to be lower than what you paid for it at Walmart. 

What we’ve learned through Savings Catcher is that our efforts to lower prices up front on thousands of items across our stores is working. Walmart’s prices win most often when you submit your receipts, which tells us that the program’s intent has been met. 

That’s why we have decided to discontinue the Savings Catcher receipt submission, effective May 14, 2019. After May 14, you will no longer be able to submit your Walmart Pay eReceipts to Savings Catcher. But don’t worry, the money you have on your Savings Catcher eGift Card will remain yours to spend until you’re ready to use it. 

We want to thank you for your loyalty and your participation in the program. We’ll continue to work hard to offer you features and services that deliver on our promise to save you time and money—whether you’re shopping in our stores or online at Walmart.com.”

Walmart, which built its reputation on having THE lowest prices, will end the program that refunded the difference if an eligible item was advertised at a lower price by a competitor.

According to Walmart’s website, “We will match Walmart.com and Jet.com base price, for identical items purchased in a Walmart store.”

The end of an era…

[Source: SunSentinel]