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Lewis, the Viral Target Decoration, Takes Over Halloween

Author Kayla Morgan

As Halloween approaches, stores like Home Depot and Lowe’s offer a variety of Halloween animatronics, including the well-known 12-foot-tall skeleton and the recently introduced 13-foot Jack Skellington (from The Nightmare Before Christmas). Recently, an 8-foot-tall pumpkin decoration sold at Target has gained widespread viral attention.

Shoppers took to TikTok to share videos featuring an 8-foot-tall figure dressed in a black cloak with a pumpkin-shaped head prominently displayed in the department store’s Halloween section.

Despite its resemblance to a spooky jack-o’-lantern, this impressive decoration is actually a towering character known as “Lewis.” When activated, Lewis introduces himself with the statement, “I am not a jack-o’-lantern – my name is Lewis,” the decoration says. This item is part of Target’s in-house Halloween brand, Hyde & EEK! Boutique, and carries a price tag of $180, though it is currently out of stock.

Beyond his viral introduction, the pumpkin-headed figure delivers other phrases like “I fear nothing night or day, except a strong breeze to make me sway” and “I’m so happy you could carve out some time to come out tonight.”

Many enthusiastic shoppers have filmed themselves visiting Target stores to witness Lewis in person, treating him like a celebrity. Some have gone so far as to create shirts inspired by Lewis, while others have expressed disappointment when they found Target stores not activating the decorations.

A couple of TikTokers have also shared that their local stores are giving the decorations Target name tags that read “Lewis.” Interestingly, a few TikTok users have reported that their local stores have assigned the decorations name tags that read “Lewis.”

As of Tuesday, a search for “jack o lantern Target” on TikTok yields dozens of videos with a combined total of 597.9 million views.

While purchasing your own Lewis may not be possible at the moment, chances are you can catch a glimpse of him at your nearby store as part of the Halloween section lineup.

See more of Target’s Lewis here.

15 Best Halloween Decorations To Grab Now Before Spooky Season

If there’s something here you decide you just must have, we’ve provided links to the product websites.  When you click on the link and make a purchase, Beasley Media Group may earn a commission. We are an Amazon Associate and earn from qualifying purchases.

 

Can you feel it? Spooky season is almost here! I’m already counting down the days to Halloween. Do you remember that feeling during Halloween when you approached the scariest house on the block? The Halloween decorations were so good that you just had to approach them. You had to test your fear, right? It was like a right of passage.

Now not everyone wants to make their house the scariest on the block. But a lot of us love to decorate for Halloween. So of course we sat down and had to think about what are the best Halloween decorations. Fake spider webs, hanging ghouls, creepy witches, you name it we’ve thought about it. Having cool decorations is a staple of Halloween, right? Like, remember all of those houses with the 12-foot skeletons outside? Those are the coolest!

It’s important that you think about your home’s unique aesthetic. Do you want the witchy house? The ghoulish house? The house that has colorful, festive Halloween lights and softer decorations? The options are endless. Halloween is such a fun time of year because you get to be whoever you want to be, and your house is essentially the same. The perfect haunted house is one that makes you happy.

So, we’ve put together our official must haves list. And trust me when I say, it’s positively spooktacular! Here are 16 of the best Halloween decorations that will have you being the talk of the town this Halloween night!

 

Please note that items are in stock and prices are accurate at the time we published this list. Have an idea for a fun theme for a gift idea list you’d like us to create?  Drop us a line at [email protected]. 

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.

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