With Super Bowl LVII officially in the rearview, let’s dig into one of the biggest attractions of the game: the commercials!
As with previous years, millions of dollars were spent by many brands in an effort to make a lasting impression on those watching. Of course, by “those watching,” we mean the millions of people tuning in around the world. Many major brands bought ad time this year but so did some surprising brands, too. (Fun fact: AdAge reports a 30-second spot during this year’s Super Bowl costs around $7 million. Many of the ads were 60 and 90 seconds, so that’s quite the expense.)
In 2023, the “Big Game” ads were strong. They featured plenty of celebrities, laughs and even some tender moments. Now that we’ve seen all the spots, here are the ten ads we thought were the best Super Bowl commercials this year. Let the debating begin!