1. Cold Open – The Big Spending Stat

• Hook: Americans spending $29.1 billion on Valentine’s Day
• Average consumer spending around $200
• Playful banter: “Did you get your Valentine her gift yet?”

2. The “Big Fat No” Moment

• Teasing co-host about last-minute shopping
• Set up the main segment: What women don’t want for Valentine’s Day

3. Gifts to Avoid 🚫

A. Furry Handcuffs

• Quick laugh, easy pass

B. Heart-Shaped Box of Chocolates

• Seen everywhere, but outdated
• Health-conscious mindset
• “Cheesy” factor

C. Romantic Coupon Books (the cheesy kind)

• Back massages that “expire tomorrow”
• Better alternative: Practical project coupons (gutters, sink repairs, etc.)

D. Being Serenaded

• Unless you’re Michael Bublé
• If you “suck at guitar,” maybe skip it

E. E-Cards or Text Messages

• Make the effort—buy a real card
• Personal message > fancy design
• Avoid just signing your name

F. Teddy Bears

• Cute, but impractical
• Creates clutter

G. T-Shirt With Your Face On It

• Funny… but probably not wearable

4. Gifts That Actually Work ✅

A. Thoughtful Experiences

• Simple night out
• Walk on the beach (shoutout to Florida beaches)
• Downtown stroll or Riverwalk

B. Jewelry

• Classic and reliable

C. Cozy Comfort Gifts

• Soft blankets
• Cozy socks

D. Gift Cards (Done Right)

• Favorite store
• Spa treatments: facials, nails, massage
• Even Botox (bonus points!)

E. Flowers (Know Your Audience)

• Many women love them
• Some don’t—don’t create “a job” for her

5. Final Takeaways

• It’s not about spending the full $200
• Effort and personalization matter more than price
• When in doubt: thoughtful > cliché