Seminole Hard Rock Tampa Teams Up With The Motor Enclave

Seminole Hard Rock Tampa and The Motor Enclave have announced a multi-year agreement that includes renaming the race track as Hard Rock Speedway.

The partnership was revealed before thousands of attendees at The Motor Enclave's Cars EN Coffee event at the private track on Saturday, April 4.

According to a Tampa Bay 28 report, Hard Rock displayed notable classic cars at the event, including replicas from popular productions such as the Shelby from Gone in 60 Seconds and the Daytona from Miami Vice.

"This is an asset. This has only been here for two years, and Hard Rock's been in the community for much longer than that. And so we really see it as an opportunity to educate the greater Tampa Bay area about this experience. You can see even today what a wonderful opportunity it is. They're paying it forward," said Travis Lunn, president of Seminole Hard Rock Tampa, in a statement shared with Tampa Bay 28.

Brad Oleshansky, founder and CEO of The Motor Enclave, framed the partnership as a boost to the Tampa Bay entertainment scene. He said the venue is positioned as a family-friendly hub at the crossroads of I-4 and I-75.

The Motor Enclave hosts Cars and Coffee events quarterly. More information is available on their website.