This Beer Brand Sales Are Still Suffering

It's been a year since Bud Light partnered up with transgender influencer Dylan Mulvaney to promote the beer and the brand still hasn't recovered in the U.S. since that controversial decision.

According to Fox 13, Anheuser-Busch released their first-quarter earning last week and Anheuser-Busch reported a 2.6% increase in revenue globally, but a 9.1% decrease in America. The company said because of the drop in Bud Light sale, retailers in the U.S. saw a decrease 13.7%.

The crash in sales started back in April 2023 when the company created a special beer can and sent it to Mulvaney to mark "365 days of girlhood." Then Alissa Heinerscheid who was Bud Light's marketing vice president at the time said the brand was "out-of-touch" and to "fratty." After the boycott was on! Celebrities, influencers and even politician showed their displeasure with the beer company.

Before April 2023 Bud Light was the king of beers. It was the bestselling beer in the U.S. before being passed by the company that makes Modela Especial. Bud Light is trying to get back to the good old days. During the Super Bowl they added humor and patriotism back into their commercial. They also just signed a deal with the UFC and the Olympics. Will they ever get back on top? Only time will tell.

Not only did Bud Light sign new deals with the UFC and the Olympics, but they're trying to get back in the good graces of country fans. They're giving fans a chance to win tickets to Zach Bryan's "The Quittin' Time Tour". Which by the way, is one of the most expensive concerts to get into this year. Not only does Bud Light want to send you to the show, but they are also going to give you backstage passes and the opportunity to meet Zach Bryan.

They also mention that a portion of every Bud Light sold during Zach Bryan's tour will go back to the folds of honor.

Choosing the top 7 country drinking songs will be tough. A whiskey brand called Flask and Barrel found the most popular songs people like to listen to while drinking. According to a study of party playlists on Spotify. When we get a little tipsy, the most popular music genre to listen to is hip hop. With the most popular song being "Yeah!" by Usher featuring Lil Jon and Ludacris. That music genre being number #1 doesn't surprise, but the genre that came in second place did.

According to that same study, classic rock is the next most popular music genre to listen to when drinking. The most popular rock song is "Thunderstruck" by AC/DC. Country music isn't even in third place when it comes to popular drinking songs. Indipop is! Which is nuts to me because country is basically what all my friends listen to when we're lounging around the pool drinking.

One song that's really taking off on the charts is "A Bar Song (Tipsy)" by Shaboozey. The song's audio took off on Instagram and Tik Tok, and received a lot of streams after Shaboozey was featured on Beyoncé's new album. The music video was released about a month ago and already has almost 16 million views on YouTube.

But because we all love country music I dug a little dipper into the lists from Flask and Barrel and found the of the most popular country songs to listen to while drinking. You may hear some of these songs at some upcoming concerts in Tampa this summer.

Some other songs that made the list that are worth noting are Drink In My Hand by Eric Church, Barefoot Blue Jean Night by Jake Owen, and American Kids by Kenny Chesney.

Wasted On You wasn't the only Morgan Wallen song to make the list! Chasin’ You came in at #11. Morgan will be at Raymond James Stadium for 2 nights in July.

You can hear this song live when Tyler Childers comes to the MIDFLORIDA Credit Amphitheatre this summer! Another Tyler Childers song that made this list is All Your’n.

Luke will be back in Florida for the Country Thunder music festival. And of course, no country drinking playlist is complete without Beer Never Broke My Heart, which was ranked number #13 by Flask and Barrel.

Zach Bryan is one of the most popular new country artists out there. His sold-out Raymond James concert is one of the most anticipated shows for 2024. He's even doing something special for the fans to remember the show. Zach Bryan is featured in 14,493 party playlists according to Flask and Barrel.

This popular country drinking song can be heard at almost every karaoke bar every night. It's one of my go-to's.

Morgan Wallen was featured in 14,103 drinking playlists. 

Tennessee Whiskey is by far the most popular country drinking song. According to Flask and Barrel, Tennessee Whiskey features in 759 party playlists.