Fake AI version of Tom Brady causes defensive blitz. Tom Brady, our Goat, has won seven Super Bowls. Now, are you surprised? Somebody else tried to use an AI version of The Goat to get paid.  Recently, the retired star quarterback threatened legal action over an AI-generated version of himself in a crass stand-up routine.

According to TMZ, the viral video was developed by hosts of the Dudesy podcast, Will Sasso and Chad Kultgen. After receiving a cease-and-desist letter from Brady‘s representatives, the duo removed the comedy special from their Patreon site.

Brady’s lawyers argued that the AI version of the quarterback “blatantly violated” his rights, and demanded that any uses of his name, image, voice, persona, and likeness be removed from all Dudesy related content. The situation raises interesting questions about the use of AI-generated content and the rights of celebrities to control their image and likeness.

While the use of AI-generated content has become increasingly prevalent in recent years, this case highlights the importance of obtaining consent from individuals before using their likeness. As AI technology becomes more advanced, it is crucial that we establish clear guidelines and regulations to protect the rights of individuals. Tom Brady’s threat of legal action over an AI-generated version of himself in a crass stand-up routine serves as a reminder of the need to protect individuals’ rights in the age of advanced technology. SI

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