Keith Connors

Weekdays 10a-3p

Super Bowl equals super bucks. The Super Bowl is one of the most watched sporting events in the world, and this year’s edition, Super Bowl LVII, is expected to be another showstopper. This SuperBlog  crunches the numbers to reveal the costs of some of the super bucks involved in the Super Bowl, including the price of ads, game day tickets, and consumer spending.

The cost of a 30-second ad during the Super Bowl has fluctuated over the years, peaking last year at $6.5 million and expected to be $7 million for this year’s edition. Meanwhile, the average cost of a game-day ticket has risen sharply over the past few years and is expected to cost over $9,000 this year. Ouch!

For the rest of us like you and me who tune in for the Super Bowl, we will spend an average of $82 on snacks and drinks, with total consumer spending for the event expected to reach $17 billion. When I say $82 bucks, I mean NOT including beer, of course. How’s this for a winner? Each winner of the Super Bowl takes home a significant sum from a winner’s pot, which has slowly risen over the years, with each player expected to receive $136,500 this year.