Bud Light Releases ‘Ugly Sweater’ Holiday Hard Seltzer with Seasonal Flavors
Bud Light Seltzer is getting into the holiday spirit with a limited edition “Ugly Sweater Variety Pack.”
Per Anheuser-Busch, the 12-pack seltzer will feature four flavors: Apple Crisp, Peppermint Pattie, Gingersnap and Cranberry, the latter of which is available year-round.
In a statement, Senior Director of Marketing for Bud Light Colleen Lucas said, “Since we first launched Bud Light Seltzer, fans have really enjoyed our delicious flavors and the fun we have brought to the entire seltzer category. Our new Ugly Sweater variety pack builds on these pillars while also adding some holiday cheer in the form of tasty flavors which have become very popular around this time of year.”
The Bud Light Seltzer Ugly Sweater variety pack will start appearing on store shelves beginning Monday, November 2.