Jon Pardi premiered his official music video for “Ain’t Always The Cowboy” today (6/16) on YouTube.

Pardi says, “I feel like the topic of the song hasn’t been written about in this way, and I love songs that approach things differently and offer fresh perspectives.”

Directed by Carlos Ruiz, the video highlights Pardi’s love of the West and barrel racing, while turning the tables on the typical romantic narrative. “Ain’t Always The Cowboy” is the second-highest streamed song off his ACM nominated album Heartache Medication.

The song is currently in the Top 30 at Country radio and has garnered nearly 50 Million streams to date.

“Ain’t Always The Cowboy” was co-written by Josh Thompson and Brandon Kinney.

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  Jon Pardi performs during Country Thunder - Day 1 In Twin Lakes, Wisconsin on July 23, 2015 in Twin Lakes, Wisconsin.

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  Alan Jackson (L) and Jon Pardi perform onstage during the 53rd Academy of Country Music Awards at MGM Grand Garden Arena on April 15, 2018 in Las Vegas, Nevada.

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  Thomas Rhett and Jon Pardi backstage during "Kicker Country Stampede" at Tuttle Creek State Park on June 26, 2014 in Manhattan, Kansas.
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  Jon Pardi performs during the 2018 Nashville Songwriters Hall Of Fame Gala at Music City Center on October 28, 2018 in Nashville, Tennessee.

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  Jon Pardi attends the 2018 CMT Music Awards at Bridgestone Arena on June 6, 2018 in Nashville, Tennessee.

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  Jon Pardi performs onstage during the 12th Annual ACM Honors at Ryman Auditorium on August 22, 2018 in Nashville, Tennessee.
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  ACM new male vocalist Singer/Songwriter Jon Pardi performs Day 2 - Country Thunder Music Festival Arizona on April 7, 2017 in Florence, Arizona.

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  Summer Duncan (L) and Jon Pardi attend the 2018 CMT Music Awards at Bridgestone Arena on June 6, 2018 in Nashville, Tennessee.

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  Jon Pardi (R) and Summer Duncan attend the 52nd annual CMA Awards at the Bridgestone Arena on November 14, 2018 in Nashville, Tennessee.
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  Jon Pardi performs Day 2 - Country Thunder Music Festival Arizona on April 7, 2017 in Florence, Arizona.

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  Jon Pardi performs onstage at the 51st annual CMA Awards at the Bridgestone Arena on November 8, 2017 in Nashville, Tennessee.

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  Jon Pardi and Summer Duncan attend the 53rd annual CMA Awards at the Music City Center on November 13, 2019 in Nashville, Tennessee.

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