IHOP just announced it’s going to be opening a new fast food chain called Flip’d. It will still serve the same basic stuff, just in a fast food style. You’ll order at the counter, there’s a limited menu, and they’ll get you the food as quickly as possible. Some of the items they’re going to sell are breakfast sandwiches, burritos, salads, wraps and burgers. They’re also going to have a build-your-own-pancake bar and serve pancakes in a bowl if you want them to go. The first location is going to open in Atlanta in April. They’re also planning to open stores in New York, D.C., Denver and San Francisco to start.
IHOP will launch a new fast-casual concept, called Flip’d by IHOP, in spring 2020 in Atlanta https://t.co/pofjAWjlqc pic.twitter.com/PWd2AhDnmK
— Forbes (@Forbes) December 11, 2019