Toys ‘R’ Us stores around the United States closed their doors for what we thought was for good back in June, but it looks like it is coming back, but with a new name.
The company teased the return under the new name, Geoffrey’s Toy Box, at a Dallas Toy Preview with Geoffrey walking around the event wearing a cape that donned the new name and logo.
The lenders that took control of the chain have been feverishly working on a comeback for the company, and it looks like that time is now. Not much more is known about what shoppers can expect from the rebrand, but plans to release stores under the new name could happen as early as November.
Guess who's back? He’s been traveling across the globe for the past few months but now #GeoffreysBack and once again ready to set play free for children of all ages. Share some of your favorite memories and get ready to make a whole lot of new ones! https://t.co/g4IMRXLsFP pic.twitter.com/VB2MjhnzKj— ToysRUs (@ToysRUs) October 6, 2018