Just out today, Scotty McCreery included lots of his own personal footage from the week of his wedding in his music video for “This Is It.” There are some great moments with his wife Gabi and their family members.
A few months back, I talked with Scotty about how his lyrics have evolved by including more of his own personal experiences like this. I remember when Scotty’s father sent me a link for “Five More Minutes” thinking, the lyrics are so personal to Scotty, that I could see the song bombing or being enormously successful. It all depended on if listeners could connect to his stories. They did. It went to #1. And with “This Is It,” Scotty is trying that formula again.
Lauren Alaina, who competed the same season Scotty won American Idol, agreed it’s personal stuff like this that she and Scotty were missing in their first albums. It’s clearly worked. They’ve both had their first #1 hits this past year.