Hooters Changing Strategy Because Of Millennial’s Lack Of Interest In Cleavage
Here is an interesting piece of information about Millennials People from the age of 18 to 24 are 19% less likely to search for breasts online compared to all other age…
SEOUL, SOUTH KOREA – JANUARY 12: A general view of Hooters restaurant on January 12, 2007 in Seoul, South Korea. The famous US restaurant is preparing to open for the first time in South Korea on January 18. (Photo by Chung Sung-Jun/Getty Images)
Chung Sung-Jun/Getty ImagesHere is an interesting piece of information about Millennials
People from the age of 18 to 24 are 19% less likely to search for breasts online compared to all other age groups on certain web sites. The ages of 55 to 64 are the the most likely to be doing the searches.
To make things worse, Business Insider is reporting that for places like Hooters and Twin Peaks, a loss of interest in breasts is bad for business. The number of Hooters locations in the US have dropped by more than 7% in the last 5 years and sales have been stagnating.
So do millennials still go for the chicken wings? Hooters can only hope. Maybe thats why the chain known for its cleavage since the 80's has been emphasizing catering and a staff that includes the hiring of both men and women.
