HSN Bought By QVC For $2.1 Billion Dollars
NEW YORK, NY - OCTOBER 22: General view of atmosphere at the Project Runway All Stars Season 3 premiere party presented by The Weinstein Company and Lifetime in partnership with Marie Claire, QVC, Mary Kay and Alterna Haircare at Hudson Common at the Hudson Hotel on October 22, 2013 in New York City. (Photo by Cindy Ord/Getty Images for The Weinstein Company)
Liberty Interactive , the company that owns QVC announced that it is purchasing rival, HSN ( Home Shopping Network) for $2.1 billion dollars. This deal helps both compete with Amazon.
In the end, you could have better deals with an expanded five channels shown on TV and online (QVC, QVC2, BeautyiQ, HSN and HSN2
According to QVC President and CEO, Mike George, “QVC and HSN will continue to operate as individual brands, “with their own unique identity, culture and customer following”